About John
Twenty years in UK retail with brands like Primark, Next and Marks & Spencer. Ten years in digital marketing and e-commerce, running paid campaigns on Meta and Google, building and optimising Shopify and WooCommerce stores, and managing email flows and campaigns in Klaviyo, Omnisend and Mailchimp.
I learned this trade by building my own brands first, then growing other people’s. Over the last decade, I’ve helped over 100 e-commerce businesses increase their sales, many by more than 100 per cent in a single year. I’m not a generalist freelancer, and I’m not a faceless agency. I’m one senior operator who does the work that moves revenue and tells you straight what’s worth doing and what isn’t.
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How I work with you?
One-off audit.
A clear, honest review of your store, ads, and email. I show you exactly where you’re losing sales and what to fix first, in priority order. No fluff, no padding to justify a bigger invoice.
Project sprint.
A defined piece of work with a clear start and finish and defined upfront cost. Rebuilding your email flows, setting up Google Shopping, sorting your Meta account, or fixing your welcome and abandoned cart sequences. You get the outcome, not an open-ended commitment.
Fractional retainer.
Senior e-commerce or marketing direction on a light, ongoing basis. In effect, a marketing director for a day or two a month, without the salary or the agency markup.